Steven R. Avery
4238 Via Tercero • Oceanside, CA 92056
(760) 801 - 8071 • [email protected]
PROFILE
Educator and Accomplished Sales & Operations Executive and Organizational Administrator.
Teacher and life-long learner.
20+ years of success propelling year-over-year sales growth, meeting sales objectives, and streamlining operations across diverse industries.
Strategic sales and marketing leader and Certified Audience Development Specialist for YouTube able to design solid plans to foster business growth and diversification in ever-changing markets.
Proven track record of building positive relationships with personnel, partners, customers, and vendors. In-depth knowledge of markets, education, social media platforms, and business trends.
Areas of Key Emphasis
Education
Education Technologies
Business Operations
Sales & Marketing
Brand Management
Project Management
Relationship Building
Staff Training & Leadership
Pricing & Forecasting
Market Research & Analysis
Oral & Written Communication
Experience using a wide variety of business software
Spearheaded a major turnaround for an underperforming company, regaining the trust and confidence of customers and partners despite a challenging economic climate.
Drove a 30% increase in YOY sales over a two-year period while establishing and achieving margin forecasts.
Designed multi-layered advertising and branding strategies, utilizing a range of marketing tactics to fortify partner brands, events, athletes, and social media reach.
Recognized for making impactful business decisions by drawing on consumer market trends, potential opportunities, and detailed analysis to ensure success.
Managed full-scale operations with a high degree of professionalism and ingenuity, overseeing customer service, marketing campaigns, product pricing and production, and sales strategies to foster rapid growth.
Verifiable strengths driving YOY sales growth and strengthening marketing operations through implementing effective multi-tiered strategies.
Skilled at using multiple tools to convey information to many people on an ongoing basis
Excellent interpersonal and communication skills dealing with vendors and partners at all levels
Repeated success in hiring, motivating, developing and training employees and coworkers
EXPERIENCE
2016 – 2022 Reading Plus/Symphony Math Educational Consultant - Regional Territory Manager/ Trainer Southern California
Responsible for all outreach, sales, marketing and training of educators and administrators using Reading Plus in San Diego, Orange, Riverside and San Bernardino Counties.
Ensure current customer renewals and acquire new customers. Generated new sales and business of $300,000 - $500,000 per year.
Ensure all customer needs are met as well and technology support and training in multiple school and school districts throughout Southern California.
Work with Educators from elementary through post-secondary level to develop literacy and strengthen student reading across the curriculum.
Responsible for other product offerings for Booksource, Symphony Math and Capit Reading for same territories
2014 - Present Director | The Winter Summer Group Oceanside, California
Oversee day-to-day operations of this innovative company, specializing in empowering organizations and employees by identifying areas of strength and improvement to optimize business opportunities and adapt to market changes. Charged with managing business and brand development as well as video and social media platforms.
Consistently meet client needs by providing comprehensive development in operations, sales, customer service, management, and communications.
Blend strong knowledge of specialty markets and demographics with hands-on consulting and advocacy to present fresh perspectives, strategies, and problem-solving tools.
Boost social media outreach among clients, emphasizing opportunities on YouTube and other social media sites to enhance brand recognition and awareness.
2014-2015 U.S Sales Manager/Audience and Brand Development, Xtreme Media Carlsbad, California
Responsible for development of new business ventures for The Xtreme Video brand in the United States
Development and creation of market strategy for US division of Xtreme Media
Creation of multi-tiered advertising and brand development strategies for partner brands
YouTube certified advisor for brands, events, athletes, and digital creators
Work in conjunction with other divisions including video distribution, product development, sales, marketing, and PR
Creation of best practices and company templates and guidelines for growing US division of an international business
Cross company coordination among all brands to effectively tell company story to new market
2006-2014 General Manager/VP Sales/VP Operations, Lost Surfboards
San Clemente, California
Responsible for day-to-day operations of large multimillion dollar a year, multiple product business
Thirty percent (30%) growth in sales during the last two (2) years
Developed strategic plans for a large volume manufacturing and sales-based company
Generated new and maintained ongoing relationships with customers throughout the world
Supervised and maintained relationships with a national sales force
Created and implemented presence at national trade shows
Shaped and directed the implementation of catalogs, pricing, and marketing strategies
Established and achieved margin forecasts
Fostered and maintained relationships with other business partners through cooperative marketing and sales strategies
Served as a point of contact with media and general public concerning product offerings and services
Responsible for developing relationships with key vendors
Projected business needs, purchasing priorities, and inventory levels
Maintained constant customer service-oriented communication with dealers and the general public
Managed multiple relationships with amateur as well as professional athletes
2002-2006 Manager / Buyer, K-Five Board Shops
San Diego, California
Responsible for purchasing for three (3) large retail stores and a web business
Developed K-Five brand promise, in-store merchandising, in store fixtures and displays
Maintained and developed relationships with key vendors
Performed all general manager duties for multi-store retail chain in Southern California
Accountable for employee training, customer service, and all store tasks
In charge of marketing coordination and implementation
1992-2001 High School Teacher
Virginia Beach, Virginia
Public high school teacher responsible for educating, managing, and successfully motivating our future adults and leaders.
Active participant in a team based working environment.
Successfully taught multiple subjects across the grade levels
EDUCATION
1992 B.A. Philosophy, Minor in Political Science,
Teaching Certificate
Old Dominion University
Norfolk, Virginia
Teaching License in multiple states
Experience utilizing large numbers of technology tools
REFERENCES AVAILABLE UPON REQUEST